The very first free‐standing Joe Fresh Style® Flagship store to open this October in Vancouver, B.C.

To broaden the reach of the Joe Fresh Style® brand, the very first free‐standing Joe Fresh Style® store will open on Granville Street in downtown Vancouver on October 13, 2010.  This exciting new store is the first of a new wave of locations in the heart of Canadian shopping districts appealing to the trend‐setting, downtown customer. It is the next step for the rapidly growing apparel and cosmetics brand and a departure from the current 336 Joe Fresh Style® locations across Canada, all of which are located inside or adjacent to a Loblaw banner store.  To celebrate the opening of this Joe Fresh Style® store it will be closing down Granville Street between Pender and Dunsmuir for an exciting, free public concert on October 16, 2010 featuring some of Canada’s hottest talent including performances by Marianas Trench, Divine Brown, Stereos and Sweet Thing.  The first 100 shoppers on October 13, 2010 will receive wrist‐bands for guaranteed access to the concert.  Additional offers to mark the opening include a free packaway down jacket (a $39‐$49 value) for the first 1000 customers who spend $100 or more*. A free Joe Fresh Style® reusable tote bag will also be offered to the first 1000 customers with any purchase.  In addition, a special coupon to save $10 on a spend of $50 or more** will be valid from October 16‐23, 2010 through a new interactive advertising experience. Starting in September all Joe Fresh® fall advertising on transit shelters in the Vancouver area will feature a scanable QR‐code which will take any internet‐accessible, smart‐phone user to a site to download the printable coupon.  The flagship store will open to the public on Wednesday October 13, 2010, and is located at 540 Granville St, Vancouver BC, V6C 1W6, telephone: 604‐681‐4200. Visit http://www.joe.ca/ for complete details.