America's Next Top Model alum Jay Manuel joins Sears Canada as their new Creative Director for their home line Attitude. In a recent press release by Sears Canada "Sears Canada enters a new phase in its fashion direction today with the announcement of Jay Manuel as the Creative Director for ATTITUDE Jay Manuel, Sears private label collection. Manuel is well-known for his role on America's Next Top Model and as host of Canada's Next Top Model. As a respected make-up artist, creative director and television personality, Manuel signs on as Creative Director in a multi-year deal with Sears Canada for the ATTITUDE Jay Manuel line." As maintained in the release "Manuel will be involved in all facets of the collection including product development, design, fit, in-store retail and marketing. In addition to women's apparel, ATTITUDE Jay Manuel will also include shoes, bags and accessories. His inaugural Fall/Winter 2011 Collection will be unveiled at LG Fashion Week on Wednesday, March 30, 2011 at 8:30 p.m. and is planned to be presented twice yearly." ATTITUDE Jay Manuel will be available at Sears in August 2011 and will range from $12.97 to $139.99." Manuel couldn't be more excited about this new venture as he released the following "I'm thrilled to be working with Sears Canada to make fashion accessible for women who love to be beautiful. Throughout my career I've travelled the world, working with designers and creative visionaries in the fashion business, learning the art of women's design. A good fit and draping fabric was something I learned at an early age, as my grandfather was a respected tailor. The time is right to return home to Canada and bring all my worldly inspirations to a fashion line that empowers women." We are excited to see the collection and how it is received, it will definitely be the one to watch at LG Fashion Week!Source: Courtesy of Sears Press Release
Photo Credit: Sears
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