The latest designer collaboration with the discount retailer Target is William Rast which has hit stores now. "The ‘New America’ denim culture brand, was conceptualized and founded by business partners Justin Timberlake and Trace Ayala in 2005. Originally comprised of only denim, the brand has expanded into a complete lifestyle collection. Grounded in the iconography of American denim heritage and biker culture, yet re-packaged and presented in a contemporary context" In a time where every celebrity is coming out with a clothing line William Rast is one of very few that has merit and has been successful and has found its place on the floors of some top department stores and boutiques across the globe. The limited edition collection for Target is being marketed as Biker Bohemia and Rebelliously priced. Jeans retail for about $39.99 - $49.99 and Ladies Jackets priced as high as $199. Staying true to what they do best its sure to be a hit. Check out their ad for Target below.
Credit: Courtesy of William Rast
Video Credit: You Tube
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