Just launched last week and being promoted as 'Canada's first interactive digital fashion magazine.' by its Editors, Elen Steinberg and Afiya Francisco. Promises to be the next big thing that other online publications are soon follow. "The online publication is designed to have the look and feel of a hard-copy magazine. Readers can start from the cover, easily flipping through the virtual pages, like they can with any other magazine. But along the way through the content, readers can click on links that will bring them more details on the topic they are reading about, or even a related video. As well, the advertisements provide direct links to an online property that sells the product being promoted"(source) If you're thinking of buying a copy from your local newstand you're out of luck, Real Style Magazine is not available in print. The on-line issue will only change when a new edition comes out. So far the current plan is to publish it quarterly. But readers can click the headlines on the cover, or listings in the table of contents, and go directly to the article they're looking for. "It's really exciting, because you're kind of on the front lines of the way the media's changing," she said. "You can recreate the experience of a print magazine, but it's so much more enhanced. You've got video, everything is linkable. . . . It's really the next generation."(source) They're also hoping with this on-line magazine it will be visible on your ipad, Blackberry and iphone which should be available this week. And to allow readers to click on items and purchase them by directing them to e-stores directly which will allow them to get report's on consumer spending and lure ad revenue. Click on the above image and check it out for yourself. Is this the next wave in on-line magazines?
Credit: Montreal Gazette
No comments:
Post a Comment